A first-person brand film for INMO Air3 — the world’s first all-in-one 1080p waveguide AR glasses. The goal: cut through the spec-sheet noise and make a mainstream audience actually want to wear them.
The finished film — shot, cut and colored in-house.
INMO was launching the Air3 — the first all-in-one AR glasses with a full-color 1080p waveguide display — to an audience that still pictures AR as a bulky headset. The brief was clear: sell it through real, everyday use and genuine first-person footage shot through the glasses, not a spec rundown.
The hard part: the display had to read clearly even in bright daylight, where most AR screens wash out — and the whole thing had to feel as natural as putting on a pair of sunglasses.
I took it end to end — concept, script, shooting, edit and color. I built the film around the one thing that actually sells these: how natural they look and feel to wear. Real FPV footage captured through the lenses showed the 150-inch virtual screen in genuine settings — outdoor viewing, remote work, gaming, on the move — with a sequence shot in full sun to prove the display held up.
Clean, close product shots kept the eyewear-style design feeling premium, and the cut was paced for retention from the first frame — finished as a dedicated film plus vertical cutdowns for TikTok, Reels and Shorts.
Compacting a long film into a vertical short isn’t trimming — it’s a rebuild. The long edit and the short live by completely different rules, so the cutdown gets its own pass: reframed, re-paced and re-thought for a muted, thumb-scrolling audience. Here’s what actually goes into one.